DATA & ANALYTICS LEADER

Jonathan
D'Cruz

Helping platforms turn data and high-volume API ecosystems into margin, conversion, and growth.
Based
Bangkok, Thailand
Current Role
Associate Director, Agoda
Tenure
10+ Years Across Data & Analytics
Connect
LinkedIn ↗
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About

I lead the Technical Account Management and Analytics function inside Travel Distribution at Agoda. My team owns the seam where supply meets the marketplace — every API integration, every connectivity signal, every pricing decision that touches B2B partners, third-party distributors, and Agoda's consumer marketplace.

Across 10+ years I've built data, analytics, and TAM functions in travel-tech, marketplaces, and consumer platforms — from early-stage startups to Fortune-100-backed companies like Agoda and Swiggy. I translate ambiguous commercial problems into testable, measurable bets — and ship the systems that prove them.

Stack
SQL·Python·R·Tableau
Domains
Travel Distribution·Marketplace Economics·ML & Pricing·Strategic Partnerships
Selected Impact

Numbers that moved the business.

01 · Agoda · Travel Distribution
0end-to-end
Built Agoda's flights competitive-intelligence platform from kickoff to production — informing pricing strategy across the supply portfolio.
02 · Hiring · Operating Model
0→0team members
Scaled the Supply Flights & Activities Analytics function from zero to five hires in under a year.
03 · Segmentation Platform
0properties
Designed a property segmentation platform classifying and managing millions of hotels and holiday rentals worldwide.
04 · ITS · Public Transit
0annual riders
Built an ITS analytics platform for a 6,400-bus public fleet generating >$325M revenue across India.
05 · Crosslabs · GPS Monitoring
$0losses prevented
Deployed a GPS device monitoring platform that flagged outages early — preventing an estimated $300K in operational losses across deployed fleets.
Trajectory

Where the work has happened.

Apr 2023 — Present
Associate Director
Agoda
Detail
  • Lead a multi-layer team of 8 managers and ICs across Technical Account Management and Analytics.
  • Own the analytics and data infrastructure for B2B partner distribution — turning API, connectivity, and booking-funnel data into commercial insights at the leadership level.
  • Partner with Product and Engineering to ship data-driven features improving partner onboarding speed, API performance, and connection reliability.
  • Built and scaled the Supply Flights & Activities Analytics function from zero to a 5-person team in under 12 months.
  • Designed and launched Agoda's flights competitive intelligence platform end-to-end.
  • Deployed an ML-based dynamic pricing platform now running as a core pricing capability.
Aug 2022 — Mar 2023
Head of Analytics
Agoda
Detail
  • Built and shipped a property segmentation platform used to classify and manage millions of hotels and holiday rentals globally.
  • Defined the analytics operating model for Supply, establishing metrics, experimentation standards, and reporting cadence.
  • Partnered with Supply leadership to prioritize bets driving measurable lifts in conversion and portfolio quality.
Oct 2021 — Aug 2022
Manager, Product Analytics
Swiggy
Detail
  • Owned analytics for Checkout & Payments on one of India's largest consumer apps.
  • Defined North Star and input metrics; built the experimentation roadmap.
  • Delivered post-launch readouts shaping payment-funnel and checkout optimizations.
Awards · MVP (Individual) · Swiggstar (Team ×2)
Feb 2020 — Oct 2021
Delivery Manager
MathCo
Detail
  • Led cross-functional pods of Data Scientists, Data Engineers, and Analysts delivering AI-driven transformation for Fortune 500 clients across CPG, Retail, E-Commerce, and Logistics.
  • Owned client relationships at Director / VP level.
Awards · Value (Individual) · Excellence (Team)
2019 — 2020
Founder
Crosslabs
Detail
  • Founded to bring intelligent transport systems data science to real-world transit challenges — products shipped to production in 4+ Indian cities.
  • Built a GPS device monitoring platform that prevented an estimated $300K in operational losses.
  • Designed an intelligent bus scheduling platform optimizing routing using real-time traffic, demand, and supply signals.
  • Deployed real-time fleet operations dashboards in Bengaluru, Surat, Bhubaneswar, and Visakhapatnam.
Mar 2017 — Nov 2019
Data Scientist
World Resources Institute
Detail
  • Designed and shipped an end-to-end analytics platform (R, Python, SQL) integrating ticketing and GPS data for a 6,400-bus fleet serving 1.8B+ annual passengers and >$325M revenue.
  • Platform insights drove optimized resource deployment, improving financial performance and rider experience.
May 2015 — Oct 2016
Graduate Research Assistant
Georgia Institute of Technology
Detail
  • Built analytic models (MATLAB, ArcGIS, Python) for a NOAA-funded research programme on climate-change adaptation planning for river basins.
  • Developed HYDRO-MAC, an in-house tool to extract hydrological data from spatial datasets globally.
Capabilities
Technical
SQLPythonRTableauMachine LearningAPI IntegrationsExperimentation & A/B Testing
Leadership
Team BuildingTechnical Account ManagementStrategic Partnerships0→1 Function BuildingOperating Model Design
Domain
Travel DistributionMarketplace EconomicsPricing StrategyData Analytics
Foundations

Education.

Georgia Institute of Technology
Master of Science · Civil & Environmental Engineering
Atlanta · USA
Pune University
Bachelor of Engineering · Civil & Environmental Engineering
Pune · India
Let's talk

Got a challenging
data problem?

Margin, conversion, growth — if your platform's signals are noisy and the bets are ambiguous, that's the work I do best.

Connect on LinkedIn→
📍 Bangkok, Thailand
Currently · Agoda